Embrace extend extinguish Offline#
Embrace extend extinguish free#

Embrace extend extinguish Offline#

Depending on your operating system, we recommend taking a look at:Įach of these alternatives will sync your subscriptions and read state with Reader, and continue to provide offline access to your feeds. Of course, we know that offline access is important to some of you, and with the wide range of third party clients that sync with Google Reader, you don’t need to give it up. In a story filled with irony, the announcement in May 2010 that Google was discontinuing offline access via Gears came with a suggestion that customers switch to two other NewsGator products instead (as well as a third for Linux) This is a pretty exciting area - watch over the next few months as we start rolling these out. Anything from simple notifiers, to complete aggregation applications, to some new kinds of apps that haven’t ever been built yet, will be possible using our API’s. Our general plan here is to expose nearly everything in NewsGator Online via API, and allow folks to build applications that leverage our platform in unique ways. One thing that’s definitely coming (and some of these already exist, although haven’t yet been made public) is extremely deep API support.

In a statement published in 2005, a few months before Google stomped in, NewsGator's Greg Reinacker had laid out an ambitious roadmap: It's a shame, really, because NewsGator was committed to building a business around the back end of RSS. To those of you who have been waiting for this integration and to those of you who are using Reader for the first time, welcome! If you've been using this service, you'll need to transition your subscriptions to Google Reader….

Embrace extend extinguish free#

Now that Google Reader can be used as the online companion to NewsGator's client applications, they've decided to discontinue consumer use of NewsGator Online, their free web-based RSS reader, at the end of August. If you use one of these applications, check out NewsGator's instructions and FAQ on transitioning your subscriptions. Today, we're happy to report that we've worked with NewsGator to make this possible, and new versions of their client readers released today will use Google Reader as the synchronization backend. Google was Godzilla, sweeping through the landscape and crushing anything in its path, because few startups can compete with a free product from Google.Ī little while back, our friends over at NewsGator told us that lots of people who use their client RSS readers like FeedDemon and NetNewsWire had been asking for the ability to synchronize with Google Reader, since maintaining two separate subscription lists was a hassle.

Except in this example it doesn’t appear to be part of a grand plan to destroy an industry. It’s not unlike the widely criticized model that Microsoft pursued in its pre-Millennium days as a monopolist: Embrace, extend, extinguish. In fact, the short life and sad death of Google Reader tells a familiar story of how Google swept into a crowded field, killed off almost all credible competition with a free product, and then arbitrarily killed that product when it no longer had a use for it. The most recent post on The Official Google Reader Blog came earlier this month, when the company announced it was “Powering Down Google Reader.” The stated reason? According to Google’s Alan Green, “usage of Google Reader has declined, and as a company, we’re pouring all of our energy into fewer products.” It was all just one bullet on a longer 'spring cleaning' post at the Google Official Blog.